Posted in Uncategorized on July 1, 2010 by pav1991

After a lot of walking, passing cute little vinyl stores and coffee shops me and a friend made it to an intimate fashion event related to raising awareness about ethics within the fashion industry. If I’m honest, I was not really sure what to expect but was pleasantly surprised at the brands and the extent that they go to, to ensure their work is all ethically made. There are many issues that we as the consumer overlook when we buy things, this oblivious attitude needs to be eradicated in order for a difference to be made. Below is a list of issues that The Ethical Fashion Forum are trying to target.

What is ethical fashion?
Fashion & development
Made in Britain
Fashion & awareness
Standards and labelling
Fast fashion, cheap fashion
Trade tariffs and barriers

Wages and workers rights
Fair trade
Culture and skills
Sustainable livelihoods

Energy & waste
Organic and eco fashion

The ETHICAL FASHION FORUM (EFF) is a not for profit network focusing upon social and environmental sustainability in the fashion industry. I would highly recommend visiting their website if you want to learn more about their impact on the fashion industry.

I was intrigued by all the brands and commend them on their work and efforts to be ethical in some way. I’ve got some information about a few of the brands I saw with pictures of their work!

NV London Calcutta-

This is an ethical accessories brand that is determined to prove that their goods can be high fashion as well as ethical. All goods are handmade in Calcutta and quality is certainly not compromised. After doing some further research about this brand, it’s reassuring to know that they ensure those who create their products receive both a fair wage and a healthy, happy working environment. In terms of the collection, my favourite piece was the silk scarves- I loved their simplicity yet its ability to easily be a statement piece for any outfit.


This is another ethical accessories company specialising in silk goods, their products are made in Cambodia and the brand itself has a distinct vision. Aspara aim to recapture the culture and artistic heritage of the Cambodians which was essentially lost after three decades of civil conflict and isolation. They provide a helping hand to the communities of artisans they work with. Working directly with producers is highly beneficial to the workers because it means that they are earning a fair wage as there is no middleman to pick and choose prices. The fact that Aspara are not only ethically making their goods, but are also rebuilding a distraught community and changing lives is commendable.

This clutch can be worn both casually or dressed up in the evening, versatility is essential!

Amisha is a relatively new jewellery label, all collections are limited edition giving the consumer that feel of exclusivity as well as the quality that comes with the pieces. All the jewellery is hand made in India using recycled silver and semi precious stones. Something that I found highly impressive is that Amisha donate 10% of the profits made to a charity of the consumer’s choice (choice of 5) both in the UK and in the developing world. The designer herself, Amisha Ghadiali, was very welcoming and passionate about her work. She talked me through her current collection and gave me an insight as to why certain stones are used and what significance they have. For more information on this collection, check out the website (link above).

Embellished Truth-

Embellished Truth is another accessories company that focuses on being as eco friendly as possible. Each handbag is crafted using the finest eco friendly leather which is vegetable tanned in Europe. An Indian theme is present throughout the work, all pieces are individually created with care and embossed by hand. Sounds like tough work, but the end result is gorgeous with lots of attention to detail. The leather, soft. The prints, beautiful. What more would you want?

Karishma Shahani

Karishma is an enthusiastic young designer from India who studied at the London College of Fashion and has now created her own collection. Her work was amazing and was certainly one of the highlights of the event. The colours, shape and style represent the electric and vibrant culture of India. Her homeland has played a vital part in this collection which makes us, as the consumer, appreciate it due to its meaning. It is more than clothes-it’s a story, an expression. Many of the fabrics are recycled and some of the garments are even made of plastic! How retro! I went over the collection with Karishma and below are some pictures of key pieces.


I bet the idea of wearing magazines, newspapers or posters has never crossed your mind. No, didn’t think so. Well, mine neither until I saw how cool it could look. Juzi jewellery consists of handmade beads which are quite literally made out of paper. Not only does this encourage recycling but there other ways that Juzi contribute to the communities that they work with. Juzi have created their own Ethical Business Policy to ensure that the highest standards of fair trade are adhered to.

This is a wonderful movement within the fashion industry. Not only is it raising awareness but there are also solutions being implemented to ensure fair trade and to support deprived communities.

Hope you all enjoyed this post!

Pav Perhar x

-Subscribe to receive email updates for this blog.


The Bigger Picture…

Posted in Uncategorized on June 24, 2010 by pav1991

Fashion photography can sometimes have such a big impact on the audience and often says more than words themselves. I admire photographers for having the ability to evoke many emotions from what essentially is a moment of time. Those who appreciate any kind of photography however, will know that it is so much more than a moment of time, its effect can linger on and can leave one feeling moved. A single picture can be interpreted in a thousand different ways – it’s freedom, it’s vast, its impact is something bigger than me or you.

I discovered the work of Zhang Jingna a few months ago and have been captivated ever since. She’s a young and talented photographer from Singapore with commendable vision. Her work is absolutely mesmerising, she captures every moment beautifully while not carelessly forgetting to emphasise the garment. Her work is fascinating, inspiring and honest. Reacting to a simple photograph is a beautiful thing, being affected by something so simple brings back some realism and sense of being in the hustle and bustle of life.

Take a moment to establish how these pictures are making you feel. What’s the story behind them? Before I even told you to think about this, many of you probably had an initial reaction to the photos…they could have made you feel something in some way or another. If so, you looked at the bigger picture…that is amazing.

-Subscribe to receive email updates for this blog.

Playboy: If life is so purposeless, do you feel that it’s worth living?

Posted in Uncategorized on June 14, 2010 by pav1991

-Subscribe to receive email updates for this blog.

Menswear Fall/Winter 2010

Posted in Uncategorized on June 9, 2010 by pav1991

Where to start, I’ve gone through a lot of impressive collections and want to incorporate them all! I will share these over a series of posts. Within this post however, I’ve included three different collections each demonstrating appropriate shades, shapes and styles for the season. I always love looking at Fall/ Winter collections because the option of layering and experimentation with clothing is available.

Louis Vuitton Fall/Winter 2010

I was highly impressed with the integration of accessories within this collection, they should most certainly not be overlooked. The boots, bags and gloves add the final touches and complete the looks. Tweed as well as fine leathers were used frequently here so be sure to include some of that in your wardrobe for the season. Dark greys, navy blues, browns and beiges are all appropriate for the season and Louis Vuitton have perfectly used these colours together. A theme I noticed throughout the collection was the contrast of colours used on contrasting pieces. For example, navy blue trousers accompanying a grey blazer as opposed to just having a plain navy blue suit. Something so simple can make a big difference and make your look a whole lot more interesting.

Velour Fall/Winter 2010

From distinct shapes and a smart appearance to a more preppy and casual look. I love this collections simplicity, throwing on a shirt with some ‘skinnies’ has never looked so good before. It’s young and it’s effortless but it also looks damn good. Again, blues and beiges are key colours here.

What everyone has been talking about…

Alexander Johansson for Gucci Fall/Winter 2010

This full collection is not available as of yet, however its preview has got everyone talking. Leather crocodile jacket? Holy! Crazy preview, crazy excited. I patiently await further details on this collection, will keep you posted.

-Subscribe to receive email updates for this blog.

Spring/Summer Trends 2010

Posted in Uncategorized on April 22, 2010 by pav1991

This will be my last post on Spring/ Summer trends, my next posts will be related to collections and trends to look forward to in Autumn/Winter. So I thought I’d wrap up the season by selecting a few items that I liked according to trend, I also made sure that they were reasonably priced because I understand that not all of us are celebrities.


1) H&M- £19.99- The Garden Collection, also available in beige and blue.

2) Uniqlo- £39.99 -Linen blazer jacket, also available in grey, dark grey, navy and black.

-If you’re looking for something cheaper, Primark are doing a linen blazer for £12. Obviously the factor of quality may be an issue here.

3) ASOS- £36.00-Oversized trimmed shirt dress

4) Matalan- £12.00- Cream lasercut gladiator, also available in black.

5) Clarks-£69.99 -Temple beam, also available in dark brown (made from real suede and leather)

-Okay, so this is quite expensive but if you’re looking for a trendy everyday bag that will last…this is the one.

6) Aldo-£40.00 -Choen, also available in black

7) Topshop-£25.00 -Applique Tank

8 ) H&M- £14.99 -The Garden Collection, also available in white.


Double denim is definitely in this season, so feel free to experiment. I would however be cautious with the shades and style of denim you choose. Alexa Chung nails the ‘double denim look’ with a light baggy denim shirt and dark skinny jeans…the contrast of shape and colour make the outfit interesting.


1) £8.00-Floral shorts

2) ASOS- £10.00- Oversized jersey

3) Aldo-£75.00- Macksey

4) ASOS- £25.00-Floral Bowler Bag

5) Topshop- £28.00-Ditst Zip Playsuit


So some of you may have checked this online shop out but it is relatively new. Although not all of the range is great, you may find some nice pieces at relatively low prices. It reminds me of what ASOS was like when it first started out and although does not cater for men as of yet, I would not be surprised if they start to at some point during the future as ASOS initially catered for women only. So check it out and enjoy.

-Subscribe to receive email updates for this blog.

A quick update

Posted in Uncategorized on April 7, 2010 by pav1991

Hello everyone, hope all is good. Just wanted to apologise for not having posted anything here for awhile I’ve been crazy busy at work and have had university interviews as well. I am currently working on a post that will be up in a few days so watch this space, better yet subscribe! Also, I’m going to India in a few weeks so hopefully I’ll come back with some cool shots that I can post here demonstrating their fashion culture.

That’s it for now, much love.

Pav x

“As far as my personal life, my work is personal. I love what I do. All bullshit aside I’m trying to make money. And that’s personal.”- Sham Shirley

Posted in Uncategorized on March 14, 2010 by pav1991

I had to share these pics with you all, I’ve had some of them on my computer for a while so a few are a little outdated. However, I simply cannot deny this woman’s style so I figured it would definitely be a worthy post. This is what you get when you combine high fashion with urban street wear. Sham Shirley is the name, one of the founders of It can be said that her style is somewhat masculine, I personally think there’s nothing more sexier than a woman having these masculine influences incorporated into her personal style. Ladies, don’t be afraid of rocking it better than any other man.

-Subscribe to receive email updates for this blog.